My role was to continue building the visual identity through the site and define the possible screens in which the user could navigate.
Client
The Organic Crave
Year
2022
Work Areas
Digital Illustration
Visual Design
UI/UX Design
Awards
Typeface Competition
D&AD Awards
Together with the team's product manager and other designer colleagues, I was able to better understand the brief, the proposal of the experience, and the end goal.
The challenge was to understand how users could find the latest industry trends, research, and insights across the site, get an easy search experience, recognize the actions we wanted them to see, and also direct them easily to the content needed so they could experience the best journey. I created the journey considering error states, alternative screens, and empty states.
The time on this project was a lot of fun. This work of thinking about a digital experience for people in the industry and helping them take their marketing further with Google was something really interesting to me and that challenges me a lot.
Something I also wanted to do was document the screens to better deliver to the developers.
