De Prati came to our team looking for help to redesign their mobile app, including new features based on their website experience.
Client
De Prati (Kruger Corp.)
Year
2021
Work Areas
Customer Journey
UI/UX Design
UX Strategy
About.
UX concepts.
De Prati came to our team looking for a partnership and help to redesign their mobile app including new features based on their website experience, looking forward to improving their digital channels. That’s why we worked closely with their marketing, technology, and customer service team.
My work started gathering all the information about the website, numbers from the App Store and Google Play, and some insights from the customer care team to target audiences that De Prati wanted to talk to. Conducting workshops with stakeholders to define the user journey, understand pain points, and discover opportunities for improvement.
After this phase, in which the team defined the strategic direction together, a workshop was held with the customer to generate opportunities that would enhance the user experience with the De Prati app.
Following this, variations of UX concepts were generated and then prioritized by the client.
Pantone® 179-7 C
C3 M2 Y0 K38
#979797
Pantone® 1788 C
C0 M83 Y77 K5
#F5333F
Pantone® 49-16 C
C0 M89 Y84 K33
#A80004
Pantone® 7547 C
C48 M22 Y0 K80
#263238
Audit& Wires.
Design &Prototype.
Moving on, the focus shifted to the shopping experience. We started by conducting an audit of the existing shopping experience to identify areas of improvement and pain points. These insights were discussed with the client and based on this we designed some concepts for a complete purchase flow.
After some key decisions and the updated content provided by the client, we proceed with the construction phase of the wireframes, seeking to bring all our findings to the page and presenting them to the client.
The design system we created for De Prati is based on Material Design, we took the company branding and created a documented component library for the mobile user interface along with some digital illustrations needed for the complete experience.
A high-fidelity prototype including all the interactions was also part of this project.
